Can "non profit" models of journalism be effective? This concept is being offered up to fill the void of newspapers that are laying off investigative reporters "left and right". I'm doubtful.
Blogger and media observer Jaclyn Schiff asks, "What are the limitations" of non profit journalism (serious journalism that is)?
In an online editorial Charles Lewis & Bruce Sievers "All the News that's fit to Finance" accurately describe the dire straits ad supported journalism faces. The business is imploding faster than most of us could have imagined. The Non-Profit model as called for by various news thinkers is a good option. But here's where I'm skeptical.
One of the greatest investigative journalism stories of my generation (I'm not talking about Watergate! :) ) was the Pentagon Papers crisis. An event Jaclyn surely studied as a student at GWU! The story was broken by Neil Sheehan of the NY Times and subsequent releases by Daniel Schorr of CBS news. It caused a "Firestorm" in Washington. It was a domestic crisis of enormous magnitude over the Vietnam war involving the White House, DoD and the Justice department and the press itself. And it challenged the very rationale of a free press and it's role in our nation.
I remember watching Schorr ( I had to go to the library for the NY Times in those days) on TV reporting the story in the summer of 1971 as a just home from Vietnam student at the University of Texas. It was stunning to watch and read. In that analog era, to hear the story reported by Daniel Schorr of CBS news gave it a powerful thrust! This wasn't just anyone it was CBS News and the NY Times!
So why couldn't a Non-Profit vehicle report such a story now? They could. But without the institutional infrastructure of the "Grey Lady" or the huge impact of being one of only three TV networks I believe the story would have far less impact. With respect to Naomi Klein (Branding matters!). I knew even then that the NY Times was staffed with serious journalists and a commitment to the highest ethical standards. And moreover they would risk jail to publish such a story!
Could a non-profit news vehicle develop a reputation of journalism excellence? Maybe. And with a wide following? Unknown. I think that niche/non-profit reporting while valid will struggle to be heard above the high velocity cacophony of information out there. And the last issue: "Is serious journalism even valued any longer?" Valued enough for citizens to voluntarily pay for it? I think we know the answer.
I don't know how this plays out. (Like you I'm watching!). But there is a supreme irony in that we now have more information choices than ever and we're wondering whether the nation is better served.
Neil Sheehan went on to write "A Bright and Shinning Lie" about Vietnam (and for which he won a Pulitzer prize). It was a mesmerizing read from a world class reporter. Will we have "world class" reporters anymore? Can they "break out" and be heard? And recognized for their work? Or will they drown in the torrent of words, images and sounds that flood into our lives each day?